In 2019, I was part of a small team at Springload tasked with redesigning the Klim Type Foundry website. Guided by Klim’s foundational ethos of "a thing well made", we built a site that puts the designer at the heart of the browsing and buying experience, while serving as a seamless environment to launch Söhne, a new font collection inspired by mid-century modernism.

We began with extensive research, interviewing graphic designers, creative directors, and marketing managers to establish exactly who is buying type, the role it plays in their work, and what they want to see. My role involved iteratively translating these insights into an interface that was uninterrupted and singular to the typography. We intentionally avoided letting tech overshadow the experience; design was always the absolute focus.

This gave us a unique opportunity to craft at a level normally reserved for print, which felt right given the immense detail in every Klim typeface. We established strict criteria to ensure the simple aspects shone: what does a single letter look like scaled up large, and how does a block of body copy feel at a standard reading point size? To bring this all together, we relied on the rigour of a CSS grid that acts as the chassis for the entire site, paying homage to classic Swiss design principles.

The new website encapsulates the elegance and function of Klim. The design community’s response was wonderfully humbling, and the platform won global accolades, including top honours at the Red Dot, Webby, and AGDA Design Awards.