Since its launch in 2017, Sharesies has been a trailblazer in democratising investing across New Zealand and Australia. By breaking down the traditional barriers to entry—like high minimums and complex jargon—they’ve built a "one-stop shop" for over 900,000 users. As of 2026, the platform has evolved significantly, offering access to over 8,000 global companies, fractionalised trading, and even integrated crypto and KiwiSaver options. My challenge was to ensure the brand’s digital presence felt as accessible and empowering as its mission, maintaining that famous "jargon-free" spirit while the product matured into a sophisticated wealth-building ecosystem.

As the lead designer, I spearheaded the redesign of the New Zealand and Australian public websites and drove a comprehensive digital brand refresh. My role was to bridge the gap between their playful origins and their new status as a major financial player. I worked across the entire ecosystem, from high-level brand identity to the nitty-gritty of the product and app interface. We focused on streamlining the user journey for their new tiered subscription models and integrating complex features like the self-select KiwiSaver scheme. By creating a cohesive design system, we ensured that whether a user was browsing the public site or managing their portfolio in-app, the experience felt intuitive, trustworthy, and distinctly Sharesies.

The result is a unified, scalable digital home that successfully supports Sharesies’ expansion into new markets and asset classes. The redesigned public sites and refreshed app interface have clarified the value of their subscription plans, making it easier for investors of all levels to manage their wealth. By evolving the visual language to be more robust yet still welcoming, we helped solidify Sharesies' position as the go-to platform for nearly a million people. The platform now feels like a truly mature, holistic financial tool that hasn't lost the friendly, human touch that made it famous in the first place.