06

06

06

Google Research
AI Quests

Google Research
AI Quests

Client

Client

Google Research & Stanford University

Google Research & Stanford University

AGENCY

AGENCY

Phantom Studios

Phantom Studios

Type

Type

AI

AI

,

,

Education,

Education,

3D ,

3D ,

& Art Direction

& Art Direction

Year

Year

2025

2025

About

About

AI is changing the world, but for students, this rapid shift has brought a lot of uncertainty. Our brief was to demystify this technology and prepare youth to be responsible AI changemakers. To make complex AI concepts accessible, we designed a fictional world to serve as a proxy. This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world Google research case studies, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.


 This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world project pipelines, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.


As the lead designer, my focus was to make abstract concepts emotionally resonant. I worked intimately with Stanfords educators to understand the pedagogy and Googles technical teams to push the limits of the tech, translating our conceptual focus on empathy directly into the visual execution. We designed distinct environments and empathetic characters with deep backstories so students felt a genuine desire to help. We built these worlds by combining AI-generated imagery with custom, optimized 3D WebGL assets. Expressive toon shading and immersive audio brought the simulation to life, allowing students to clearly see the ethical impact of their decisions.


Since launch, AI Quests has been picked up by Raspberry Pi's "Experience AI" curriculum and is now used by over 250,000 students globally. Two quests have successfully launched, and a third is currently in the works.

AI is changing the world, but for students, this rapid shift has brought a lot of uncertainty. Our brief was to demystify this technology and prepare youth to be responsible AI changemakers. To make complex AI concepts accessible, we designed a fictional world to serve as a proxy. This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world Google research case studies, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.


 This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world project pipelines, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.


As the lead designer, my focus was to make abstract concepts emotionally resonant. I worked intimately with Stanford’s educators to understand the pedagogy and Google’s technical teams to push the limits of the tech, translating our conceptual focus on empathy directly into the visual execution. We designed distinct environments and empathetic characters with deep backstories so students felt a genuine desire to help. We built these worlds by combining AI-generated imagery with custom, optimized 3D WebGL assets. Expressive toon shading and immersive audio brought the simulation to life, allowing students to clearly see the ethical impact of their decisions.


Since launch, AI Quests has been picked up by Raspberry Pi's "Experience AI" curriculum and is now used by over 250,000 students globally. Two quests have successfully launched, and a third is currently in the works.

Credits

Lois Hinx

Creative Director

Zak Brown

Lead Designer

Thibaut Evrard

Lead WebGL Developer

David Lopes

Lead Front End Developer

Maddy Alomar

UX Designer

Google Research

Liat Ben-Rafael

Google Research

Alon Harris

Google Research

Stanford University

Stanford University

Kristen Blair

Stanford University

Ibrahim Oluwajoba ('Joba Adisa) Adisa

Quote

At Google Research, we tackle some of the world's biggest challenges in science, health, and climate. It's truly amazing to see it translated into AI literacy experiences that inspire young people. I hope AI Quests not only teaches them new skills, but also sparks their creativity to dream up new ways to solve problems with AI. 

Yossi Matias, Vice President & GM, Google Research

Credits

Lois Hinx

Creative Director

Zak Brown

Lead Designer

Thibaut Evrard

Lead WebGL Developer

David Lopes

Lead Front End Developer

Maddy Alomar

UX Designer

Google Research

Liat Ben-Rafael

Google Research

Alon Harris

Google Research

Ronit Levavi Morad

Stanford University

Prof. Victor Lee

Stanford University

Kristen Blair

Stanford University

Ibrahim Oluwajoba ('Joba Adisa) Adisa

Quote

“At Google Research, we tackle some of the world's biggest challenges in science, health, and climate. 

It's truly amazing to see it translated into AI literacy experiences that inspire young people. I hope AI Quests not only teaches them new skills, but also sparks their creativity to dream up new ways to 

solve problems with AI.” 

Yossi Matias, Vice President & GM, Google Research