06
06
06
Google Research
AI Quests
Google Research
AI Quests
Client
Client
Google Research & Stanford University
Google Research & Stanford University
AGENCY
AGENCY
Phantom Studios
Phantom Studios
Type
Type
AI
AI
,
,
Education,
Education,
3D ,
3D ,
& Art Direction
& Art Direction
Year
Year
2025
2025
About
About
AI is changing the world, but for students, this rapid shift has brought a lot of uncertainty. Our brief was to demystify this technology and prepare youth to be responsible AI changemakers. To make complex AI concepts accessible, we designed a fictional world to serve as a proxy. This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world Google research case studies, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.
This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world project pipelines, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.
As the lead designer, my focus was to make abstract concepts emotionally resonant. I worked intimately with Stanford’s educators to understand the pedagogy and Google’s technical teams to push the limits of the tech, translating our conceptual focus on empathy directly into the visual execution. We designed distinct environments and empathetic characters with deep backstories so students felt a genuine desire to help. We built these worlds by combining AI-generated imagery with custom, optimized 3D WebGL assets. Expressive toon shading and immersive audio brought the simulation to life, allowing students to clearly see the ethical impact of their decisions.
Since launch, AI Quests has been picked up by Raspberry Pi's "Experience AI" curriculum and is now used by over 250,000 students globally. Two quests have successfully launched, and a third is currently in the works.
AI is changing the world, but for students, this rapid shift has brought a lot of uncertainty. Our brief was to demystify this technology and prepare youth to be responsible AI changemakers. To make complex AI concepts accessible, we designed a fictional world to serve as a proxy. This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world Google research case studies, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.
This gave students a safe, engaging space to explore while following in the footsteps of real Google researchers. They simulate real-world project pipelines, and at the end of each quest, they are rewarded with a video showing the actual Google research their gameplay was based on, bridging the gap between fiction and reality.
As the lead designer, my focus was to make abstract concepts emotionally resonant. I worked intimately with Stanford’s educators to understand the pedagogy and Google’s technical teams to push the limits of the tech, translating our conceptual focus on empathy directly into the visual execution. We designed distinct environments and empathetic characters with deep backstories so students felt a genuine desire to help. We built these worlds by combining AI-generated imagery with custom, optimized 3D WebGL assets. Expressive toon shading and immersive audio brought the simulation to life, allowing students to clearly see the ethical impact of their decisions.
Since launch, AI Quests has been picked up by Raspberry Pi's "Experience AI" curriculum and is now used by over 250,000 students globally. Two quests have successfully launched, and a third is currently in the works.
Credits
Lois Hinx
Creative Director
Zak Brown
Lead Designer
Thibaut Evrard
Lead WebGL Developer
David Lopes
Lead Front End Developer
Maddy Alomar
UX Designer
Google Research
Liat Ben-Rafael
Google Research
Alon Harris
Google Research
Stanford University
Stanford University
Kristen Blair
Stanford University
Ibrahim Oluwajoba ('Joba Adisa) Adisa
Quote
“At Google Research, we tackle some of the world's biggest challenges in science, health, and climate. It's truly amazing to see it translated into AI literacy experiences that inspire young people. I hope AI Quests not only teaches them new skills, but also sparks their creativity to dream up new ways to solve problems with AI.”
Yossi Matias, Vice President & GM, Google Research
Credits
Lois Hinx
Creative Director
Zak Brown
Lead Designer
Thibaut Evrard
Lead WebGL Developer
David Lopes
Lead Front End Developer
Maddy Alomar
UX Designer
Google Research
Liat Ben-Rafael
Google Research
Alon Harris
Google Research
Ronit Levavi Morad
Stanford University
Prof. Victor Lee
Stanford University
Kristen Blair
Stanford University
Ibrahim Oluwajoba ('Joba Adisa) Adisa
Quote
“At Google Research, we tackle some of the world's biggest challenges in science, health, and climate. It's truly amazing to see it translated into AI literacy experiences that inspire young people. I hope AI Quests not only teaches them new skills, but also sparks their creativity to dream up new ways to solve problems with AI.”
Yossi Matias, Vice President & GM, Google Research